Icon V Thalpe
ThalpeOdiliya
TDK illusions
Luxury Seafront Apartment Development – Thalpe, Sri Lanka
ICON V Thalpe is an exclusive luxury apartment development by Odiliya, strategically located directly in front of the iconic Thalpe Rock Pool, offering uninterrupted views of the Indian Ocean. Designed to reflect the experience of a 5-star hotel lifestyle, this project blends iconic architecture with refined coastal luxury.
Client Requirement
The client requested a total end-to-end solution for this project to ensure time efficiency,
hassle-free execution, and smooth project coordination. A key priority was to launch advertising immediately, ahead of competitors entering the Talpe down-south beachfront region. Additionally, the client emphasized that the development should become an iconic landmark along the coastline.
Design Idea
We embraced this challenge from the outset. The primary design question was how to provide uninterrupted sea views to every apartment, considering the rectangular land plot with limited beach frontage. After extensive design exploration, we proposed a ‘V’-shaped building form, strategically angled to maximize ocean views for all residential units.
Despite multiple design challenges, we successfully achieved this objective - ensuring every apartment enjoys a direct sea view. This was made possible through our strong visualization capabilities and advanced design software.
In line with the architectural form, the project was named ICON V TALPE, inspired by the
distinctive ‘V’ shape of the building.
Execution & Delivery
To accelerate the project timeline, we confidently integrated AI technology wherever it added value - particularly in the creation of marketing and promotional materials. Within a remarkably short period of two and a half months, we successfully delivered:
● Complete architectural design
● Interior design
● 3D visualizations for marketing
● Brand identity, including logo design
● Brochures, leaflets, and print advertisements
● Social media campaign materials
TDK Illusions was involved in delivering high-end 3D visualization and interior design solutions for this landmark development. For the exterior, the building was precisely superimposed onto real site footage, ensuring accurate scale, perspective, and placement within the actual environment. Great care was taken to match real-world lighting conditions, including sun direction, reflections, and atmospheric depth, allowing the visuals to blend seamlessly with the real location.
In parallel, we designed and visualized the luxury interior spaces, focusing on modern elegance, comfort, and a premium hotel-style living experience. Material selection, lighting balance, and spatial composition were carefully refined to enhance the coastal lifestyle while maintaining a timeless and sophisticated aesthetic.
The project’s 3D model was developed using Autodesk 3ds Max, ensuring precise geometry, accurate proportions, and a strong architectural foundation. This allowed full control over detailing, spatial accuracy, and material definition across both exterior and interior visualizations.
Corona Renderer was used to achieve ultra-realistic lighting and material accuracy, delivering a natural balance between realism and visual elegance. Reflective and glossy surfaces interact authentically with light, creating subtle highlights, depth, and rich surface detail. From soft ambient illumination to finely tuned material textures, every element was carefully crafted to produce a true-to-life representation of the final development.
In addition to architectural visualization and interior design, we also delivered a complete branding and marketing design package for the project. This included logo design, billboard layouts, leaflets, brochures, and teaser Facebook posts, all developed to maintain a consistent luxury identity across both digital and print platforms. Each branding element was carefully designed to reflect the project’s premium positioning and to create strong visual impact for marketing and launch campaigns.
Client Collaboration
We received excellent support from our client, Odiliya, whose prompt feedback and close
collaboration significantly contributed to the fast-tracked design and marketing process.
360 Panorama Virtual Tour
The transitions between different 360 views can be smooth, allowing users to feel as if they are moving through a real space.
Explore the Space
